With website optimisation Vaimo focuses on driving growth with a data and test-driven approach. By using systematic techniques and processes that we are able to duplicate, we discover what really matters through research and testing.
We have identified several keys to eCommerce conversion rate optimisation through determining a few essential factors.
We establish whether there is a value proposition visible to the visitor, and whether the content presented is actually relevant for the visitor.
We pinpoint whether there is clarity in the proposition offered to the visitor, and whether any uncertainty may be caused by elements on the page.
We also single out distracting elements for the user or content which may be conflicting. Finally, we ensure that there is urgency for the visitor to take action.