More and more merchants come to us with a need to improve their internal processes around Product Information Management and to find a way to provide more consistent product information to end customers. We’re here to explain PIM, why merchants need it, and why to consider Vaimo as your PIM solution partner.

PIM stands for Product Information Management, or the central management of product information needed for various external and internal channels, like online stores, ERP systems, printed catalogues, and more. PIM systems need to support the complete process of creation, enrichment, planning, and the release of product information in all channels needed.


  • If you have a complex product information setup with thousands of products and/or attributes and need immense manpower to organise the enrichment and quality of it. 
  • If you want to speed up the launch of new products to the market. 
  • If you sell globally and want to process different products in different languages and/or markets. 
  • If you want to enrich your customer experience, reduce customer complaints, have less product returns and exchange of products. 
  • If you want to deliver higher quality product information and avoid inconsistency between channels. 
  • If you want to support brand awareness and harmony along with different channels and promotions. 
  • If you want to manage different sales channels and select which products will be released in each channel. 
  • If you want to improve governance and compliance processes and comply with the appropriate regulations in every country. 
  • If you want a “single source of truth” to your product information.

A PIM system offers..

  • a single point of storage for all of your product information, which you can use across different platforms, mobile applications, point of sales, and any other system within your infrastructure.
  • a good integration that will update your eCommerce platform with product data, with the added bonus of freeing up your eCommerce platform’s resources. 
  • a great advantage to an omni-channel merchant that sells products with different types of data (specifications like sizes, colours, technical details, etc). 
  • a more user-friendly environment than a typical eCommerce platform can provide for content management teams. 
  • the opportunity to enter product data into your PIM system only once; you don’t have to repeat the process with your other systems, as every platform in your infrastructure will use the same information.

Making Magento Commerce work with PIM requires extra effort and investment; but it will give merchants flexibility and usability of data across different platforms. Installing a PIM solution is mainly an integration and a process project; more specifically, it’s a specialised integration that must work in a specific way and to support efficient work-flows.

The most challenging aspect of an integration is to ensure that the data in the PIM system not only looks good, but is structured in a way that makes it easy to extract and that it’s usable and easily manageable in the target systems (like print, digital customer channels, digital internal channels, source systems (ERP, data warehouses, etc). When it comes to target systems, however, there is always an issue with directing the data to the system properly, as data structure is not meant to fill out the minimum requirements the system imposes. For example, a PIM system would not know what configuration attributes are and how to tweak them. That’s why an expert integration is needed to secure the right communication between a PIM system and target systems.

Vaimo is Magento’s Global Elite solution partner and strategic omni-channel partner for many well-known global and local brands. In May 2017, Vaimo signed a strategic partnership with inRiver, a market leader of PIM software and cross-channel commerce solutions, which enables us to implement inRiver Product Marketing Cloud to merchants around the globe. Several Vaimo clients were already using the inRiver Product Marketing Cloud prior to this strategic partnership and several new Vaimo inRiver Product Marketing Cloud projects are now in the works.

In September 2017, Vaimo acquired Akeneo Silver Solution Partner Notitium, who has been delivering PIM solutions on Akeneo, a well-known open-source product information management platform.

Having partnered up with both inRiver and Akeneo, we can provide merchants with the best PIM solution depending on their needs, preferences and budget – whether it’s the open source Akeneo platform or inRiver Marketing Cloud enterprise platform. And since we have in-house experience with various eCommerce platforms and other backend systems, we can also take on PIM projects with merchants with eCommerce platforms like Demandware, Shopify Plus, Oracle ATM, IBM Websphere, etc. We want to help merchants implement PIM solutions in a way that makes it a perfect fit for eCommerce.

If you are a B2C or B2B merchant looking to implement a PIM solution for your business, don’t hesitate to contact us to set up a meeting so we can discuss your specific needs and the best PIM solution for you and your business.

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